June 6, 2011
Westlake Marketing Outfit Experiences Own Rebranding – Crain’s Cleveland Business
Crain’s Cleveland Business
BGL’s client Metrics Marketing joined forces with a direct mail marketing business and a private equity firm when a holding company owned by Kirtland Capital Partners in bought the database marketing and digital marketing services firm for an undisclosed price. Effram Kaplan, BGL’s head of the Business Services Group, led the sale of Metrics to Kirtland.