Pasture Brands Holdings was formed by BCP in December 2021 with the initial acquisition of Farmers Hen House (FHH). The strategy was to pursue add-on acquisitions of natural, fresh, and refrigerated food and beverage products. Today, Pasture Brands markets and distributes two established retail brands:
Farmers Hen House: founded in 1997 and based in Kalona, IA, FHH sources, processes, and packages branded and private label specialty eggs (such as organic, free-range, and pasture-raised), which are sold to a diverse customer base across the natural, conventional grocery, and club channels. FHH partners with a network of more than 90 local farmers to source its high-quality, premium eggs.
Pillars: launched in 2016, Pillars is a BFY, clean-label drinkable yogurt brand sold at leading conventional and natural retailers. Pillars has grown rapidly since its inception, and the brand is known for its exceptional taste, nutritional profile, and product quality.