Welcome Wagon Merges with Money Mailer

Target Description:

Welcome Wagon connects millions of new movers with local businesses through its targeted direct marketing products. Each month, hundreds of thousands of suburban households across the United States receive Welcome Wagon’s Gift Book packages containing incentives and advertisements for local businesses. The company helps business owners create and foster long-term relationships with new members of their communities. Founded in 1928 and acquired by Craig Swill and Steve Goodman with private equity firm Housatonic Partners in 2009, the company has developed a unique recurring marketing services model and serves a client base of more than 7,000 local businesses.